Track 4 - Retail


Agenda: Day One, Wednesday 10th May 2017


8:50 | Chairperson Openin Remarks

Jonathan Reeve, Author, Retail's Last Mile

9:00 | Creating a Seamless Customer Experience in a digitally driven multichannel world

  • How to put the customer first in a multichannel world
  • From discovery to the check out and beyond - loyalty comes from ease of service
  • Transforming the checkout process with innovative payment methods
  • Collecting and leveraging data, without crossing the creepy line
  • Moving from transaction to customer engagement
  • How will the customer journey evolve in the coming 24 months?

Martin Newman, Chairman & Founder, Practicology (UK)

9:20 | PANEL: Amazon in Australia - Are We Primed for Disruption?

  • How will Amazon's entry affect Australia's retail and eCommerce landscape?
  • How can regulators protect Australian businesses?
  • How can Australian merchants leverage technology to maintain market share?
  • Will loyalty or familiarity to Australian brands influence Amazon's potential success?

Panel Chair:
David Berger, Co-Founder, Jimmy Brings

Michael Carper, CIO, Sears Hometown and Outlet Stores (USA)
Ivan Lim, Founder, Brosa (Forbes Asia 30 Under 30)
Gus Balbontin, Former CTO, Lonely Planet
Andre Eikmeier, Co-Founder & CEO, Vinomofo
Malcolm Goonetileke, SVP Global Plan & Inventory Management, Levi Strauss & Co (USA)

10:00 | It is All About the Consumer - How to Exceed Customer Expectations

  • Examining findings from the Performance Against Customer Expectations (PACE) study
  • Have customer expectations been met by service offerings
  • How to become champions of the customer

Steve Burke, CCO, FIS Austra


10.10 | Morning tea break


11:00 | Developing Partnerships with Amazon, Google X and Apple to Broaden your Omni-Channel Reach
  • Rebranding and reinventing Lonely Planet's digital presence to stay innovative in current and new markets
  • Learn how to face the challenges of the 21st Century

Gus Balbontin, former CTO, Lonely Planet



11:20 | Panel: Using Social Media and Other Marketing Hacks to Increase Online Traffic
  • With so many social media platforms to choose from, where do you start? How do you decide on the right message and convey it appropriately to secure followers and more importantly, customers?
  • How to manage a continually changing landscape: exploring the decline of Twitter, continually changing
  • Facebook and the increasingly dominance of Instagram and Snapchat. So what's next?
  • How do you make sure you stand out in a very crowded online space?
  • A look at PR and how best to use it to secure online tra›ic and brand awareness
  • How do you turn social media and other digital marketing activity into sales? What is considered a successful social media presence and a›iliated outcomes

Dean Salakas, Chief Party Dude, The Party People
Nathan Jancauskas, Founder and MD, Men's Biz
Natasha Ritz, Brand Communications Manager, LUSH Fresh Handmade Cosmetics
Lana Hopkins, CEO & Founder, Mon Purse
Iyia Liu,
Founder & Director, Waist Trainer and Luxe Fitness
Aaron Woolf, Founder & CEO, Referboard

11:50 | Leveraging the 'Kardashian Ešffect'
Self-made millionaire at 23 years old, Iyia Liu, is the
next generation of marketing. Join Iyia as she takes
you through inªuencer marketing and how this can
be the key to taking your business to win in the digital

Iyia Liu, Founder & Director, Waist Trainer and Luxe


12:10 | Sustainable Growth at Popcultcha Using a Family Business Mentality and Customer Segmentation
  • What is sustainable growth? How to move with a market and ultimately help to create that market in the digital space. Exploring Popcultcha’s retail journey
  • Customer segmentation: how to effectively service both high end collectors and 'normal’ consumers in a small business setting
  • A look at international markets and effective marketing strategies to new international customers
    Fostering loyalty through expertise and exceptional service

Ash Howard, Director, Popcultcha


12:30 | Social Media - The New Marketplace?
  • Friend or Foe: What impact will you let 'social commerce' have on you?
  • Social networks to interact, social marketplaces to transact
  • Monetising social inªuencers: leveraging social networks

Aaron Woolf,Founder & CEO, Referboard


12:50 | Lunch


ROUNDTABLE 1 - BLOCKCHAIN: Overcoming obstacles in developing secure blockchain ledgers

ROUNDTABLE 2 - PAYMENTS How will the payments landscape evolve over the next two years?

ROUNDTABLE 3 - PAYMENTS: What needs to be done to ensure smooth transition to real time payments?

ROUNDTABLE 4 - MOBILE WALLET: What is preventing mass mobile wallet adoption in Australia?

ROUNDTABLE 5 - BIOMETRICS: Is Australia ready for the use of biometrics in payments?

ROUNDTABLE 6 - DIGITAL: Does digital transformation require an overhaul of your current systems?

ROUNDTABLE 7 - SOCIAL MARKETING: Marketing to millennials - which social media platforms are they using now?

Andre Eikmeier, Co-Founder and Chief Executive Officer, Vinomofo

ROUNDTABLE 8 - PROXIMITY MARKETING: Practical applications to get your customers in your store

Lee Hardham, Founder/Chief Executive Officer, Brauz

ROUNDTABLE 9 - HOME DELIVERY: How will products be delivered in 2010?

Alistair Venn, Managing Director, Menulog

ROUNDTABLE 10 - DIGITAL: Does digital transformation require an overhaul of your current systems?

Alistair Venn, Managing Director, Menulog

ROUNDTABLE 11 - INTERNATIONAL EXPANSION: Key considerations when expanding internationally Learn from household name Levi Strauss, the struggles and success of expanding to new markets and the lessons they have learned.

Malcolm Goonetileke, SVP Global Plan and Inventory Management, Levi Strauss & Co

ROUNDTABLE 12 - DIGITAL STORE: Growing and evolving your online presence

Gus Balbontin, former CTO, Lonely Planet

ROUNDTABLE 13 - CLICK & COLLECT: Exploring key aspects of effective'Click and Collect' programs Dean Salakas, Chief Party Dude at The Party was the first to adopt click * collect back in 1998! Since then, he has explored and experimented different programs. Here you will learn and get an opportunity to collaborate on click & collect options.

Dean Salakas, Chief Party Dude, The Party People

3:30 | Afternoon Break



4:10 | Sears (USA): Disrupting from Within to Create a Channel (R)evolution
  • Discover how Sears will replace every single tech and business application to move to SaaS, IaaS and PaaS
  • See how Sears will relinquish all data centres and ceased operating their own servers – the only multi-billion dollar retailer to do this!
  • A look at how Sears dissected every single business process to become more agile and plan for the future

Michael Carper, Chief Information Officer, Sears (USA)


4:30 | Panel: The Shopper of the Future
  • What will the digital active shopper of the future look like?
  • What impact will technology have on a customer's path to purchase?
  • Who will be the future customer?

Ivan Lim, Founder, Brosa
Gary Elphick,
CEO, Disrupt Sports (USA)
Amanda Green, Head of eCommerce & CRM, L’Oreal Australia (Top 50 People in E-Commerce)
Kiki Wu,
Country Manager, Alipay


4:50 | Closing Keynote: The End of Pure Play - Learn the Secret Weapon to Future-Proofing your Business
  • A look at the end of pure play and trends yet to come
  • Understanding the impacts the 'Four Horsemen' (Amazon, Apple, Google and Facebook) is having and how to
  • Discover who the winners and losers are in 2017 & learn the secrets to be a winner

Morris Miselowski, Business Futurist (Retail 2020 and TEDx Speaker)


Close of Day 1

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