SPEAKER BIO

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Duena Blomstrom, Founder, Emotional Banking (UK)

With a background in Psychology as well as Business, Duena is on a crusade to teach the industry that Big-4-wooden-language will get us nowhere. She is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings; and is working with corporations on deep cultural change programs that enable them to become truly Human Design led organisations and put Experience at the heart of the organisation to build strong brands. She was named LinkedIn's Top Ten Voice in 2016: The must-know writers in finance and the global economy.


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