Ash Howard, Director, Popcultcha
Ash joined his family business in 2007 (the business having been started by his parents and uncle in 1993), after leaving a career as a Chartered Accountant and Lawyer at Pitcher Partners in Melbourne and Clifford Chance in London.
Ash re-branded the retail operations in 2008 which is when Popcultcha was born. Having taken over a 20 year history of retailing collectables in Australia as Card Mania, Popcultcha launched it’s first on-line store in 2008 and openened a brick and mortar flagship store in Geelong in 2009.
Now, 20+ years on, Popcultcha are the leader in Collectables retailing in Australasia spanning hundreds of licenses and thousands of product lines. Popcultcha has various eBay stores (some over 15 years old), a brick and mortar store and executes dozens of pop up stores at various events and conventions around Australia/New Zealand every year.